The advantage of video is its shareability, a bonus that is not so compatible with purely text content. It is crucial you take advantage of your expertly made video by sharing it through various platforms on the web. Ask yourself – which video-hosting site should you use? For the majority of brands – the answer to this question is split between Vimeo & YouTube. Each of these hosting sites has a distinct, recognizable, and unique presence, and there are pros and cons to both of these platforms. You’ll want to recognize both the positive and negative aspects of each of these sites prior to making a decision about where to host your animated video.
YOUTUBE – THE ORIGINAL AND MOST POPULAR ANIMATED VIDEO SHARING SITE
The world’s most popular video sharing platform has over 1 billion unique visitors each month. Also, Google owns YouTube. In the context of SEO, where Google values highly its own products, it would be unwise not to ensure your businesses video is not easily accessible or easily found by potential viewers (and sharers). Just like search engines, there is the opportunity for paid advertising solutions. However, if you don’t want to pay any money, that’s ok too – as creating a channel and uploading your clips, is completely free. On the other hand, there are some aspects of Google that aren’t so wonderful. With the sheer amount of footage uploaded onto Google every minute (100 hours per minute globally), it is safe to assume that it is not going to be all impeccable quality. As we have said previously, there is a huge amount of content being uploaded onto Google every minute, this means, without proper optimizing, it is easy for your video to get lost amongst the rest. To guard against this occurring, it is very much important you correctly optimize your video in the form of video tags, keywords, descriptions, and correct transcribing.
VIMEO – SYNONYMOUS WITH HIGH QUALITY, CREATIVE VIDEOS
Vimeo, founded in 2004, has a very user-friendly look and feel. This platform generally favors higher quality clips. Probably the biggest advantage of hosting your clip on Vimeo is that it doesn’t run any advertisements that you upload. As a result of this, there is a much higher chance of a user watching the entire clip you upload, rather than skipping it to avoid watching ads and pop-ups, banners, etc. As a result of running a website without any advertisements, Vimeo must collect revenue another way. They do this through paid subscriptions from their users who want to upload a clip. However, at only $17/month for e-commerce businesses this is a very small price to pay for what is included, namely:
-20gbs of video storage
-No video time limits
-Ability to view advanced statistics
-Unlimited HD plays
-No advertisements on your videos
-People commenting on your videos and giving constructive criticism/feedback
-A niche site with serious video creators and watchers that form a sort of community to engage with
Conversely, there are some areas where it looks like videos hosted on Vimeo will not work as favorably as compared to those hosted on their rival platform – YouTube.
- Google search results:
At the same time as it has not yet been clarified, it has been speculated that Google will begin to remove videos from its results pages unless they are hosted by YouTube.
- Less traffic:
Vimeo users continue to rise; reports have found that there are just over 100 million regular users. Comparative to YouTube, this is a very small amount and fewer eyeballs potentially mean fewer shares and as a result fewer site traffic and potential sales
Consider the following sites as supplements to placing your video on YouTube or Vimeo.
Only in the last few weeks has Twitter become the latest social site to launch its very own video platform, allowing its certified users to upload and share videos of the length under 10 minutes. Previously, Twitter video uploads were compatible with Vine, which is discussed below.
VINE
This platform allows users to upload and share videos under 6-seconds. The videos are short and therefore looped. This means that once the video has played once, it will immediately begin again, playing over and over until the user stops the video.
INSTAGRAM VIDEO
Instagram is appealing even more so to their young crowd by allowing users to take, upload, and share a clip. The videos are kept under 15-seconds; this short time frame is an appeal to the short attention span of younger users.
SO, WHICH TO CHOOSE?
As for deciding on a platform that will effectively benefit your business, it is difficult to know exactly which site to go with. Consider the goals of the business, simultaneously with its budget. This article has attempted to give a clearer understanding of the differences, similarities, positives, and negatives, of each of the sites. In the end, it is about what will work best for your business rather than a certain answer on which platform to choose. Weigh up each platform and remember that no matter what you decide, your business is sure to benefit either way thanks to the huge advantages that come with incorporating video into your marketing strategy.
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