Guide to Successful Sell on Amazon India

The e-commerce landscape in India is thriving, with Amazon India at the forefront. For online resellers, this presents a lucrative opportunity. 

The e-commerce landscape in India is booming, with Amazon India leading the way. This presents a lucrative opportunity for online resellers, who can tap into the growing demand for goods and services online.

Tools for Identifying Profitable Products​​​​​​ and Price Points

Now there are a lot of tools that can be used by online sellers to identify what to sell. Identifying the right product and sourcing them from the right partners will go a long way in ensuring that you are a sales champion. Given below are a few tools that can be used by sellers in the Indian ecommerce space to identify the best selling products.

AMZScout

AMZScout is a comprehensive tool designed to assist Amazon sellers in product research, keyword analysis, competition analysis, sales estimation, and listing optimization. It caters to sellers by providing data-driven insights to make informed decisions about their Amazon business.

AMZScout Pricing and Plans:

  • Free Trial:
    • Offers a 10-day free trial for users to explore AMZScout’s features.
  • Seller’s Bundle Plan:
    • Priced at $49.99/month (approximately ₹4,000/month).
    • Features: Essential tools for product research and analysis. May have certain limitations on access to historical data and product searches.
  • Pro Extension:
    • Costs $259.99/year (approximately ₹21,200/year).
    • Features: Advanced features for optimizing Amazon business strategies, designed for experienced users.
  • Dropshipping, Arbitrage, and Wholesale Extension:
    • Priced at $999.99 (approximately ₹82,000 for a lifetime).
    • Features: Specialized tools tailored for sellers in dropshipping, arbitrage, and wholesale models, offering a lifetime investment in these business strategies.

AMZScout’s subscription plans cater to a wide range of seller needs, from those just starting out and exploring the Amazon marketplace to seasoned sellers looking for specialized tools to enhance their business strategies. The plans are designed to provide flexibility and value, with options ranging from a free trial to comprehensive packages for advanced users. Link: AMZScout

Jungle Scout

Jungle Scout is a tool for Amazon sellers focusing on product research, market analysis, and business management. It offers features like a product tracker, opportunity finder, product database, keyword research, and more.

Jungle Scout Pricing and Plans

  • Basic Plan:
    • Monthly: $49 (approximately ₹4,015.55)
    • Annually: $349 (approximately ₹28,600.55)
    • Features: Single user license, full browser extension access, sales analytics, limited product research tools.
  • Suite Plan:
    • Monthly: $69 (approximately ₹5,654.55)
    • Annually: $589 (approximately ₹48,268.55)
    • Features: Additional users, advanced seller features, extended historical data access.
  • Professional Plan:
    • Monthly: $129 (approximately ₹10,571.55)
    • Annually: $999 (approximately ₹81,868.05)
    • Features: Six user accounts, extensive historical data, priority onboarding, AI Assist Beta.

Link: Jungle Scout

Keepa

Keepa is an essential tool for anyone involved in buying or selling on Amazon, as it provides critical data that can influence decision-making, whether it’s about when to buy, sell, or adjust prices for maximum benefit. Its ease of use and comprehensive data make it popular among both novice and experienced Amazon users.

Link : Keepa – Amazon Price Tracker

  • Monthly Subscription:
    • €15 (approximately ₹1,272.75)
    • Features: Provides full access to Keepa’s advanced features, including comprehensive data tracking and alert functionalities.
  • Annual Subscription:
    • €149 (approximately ₹12,642.65)
    • Features: Offers complete access to all of Keepa’s capabilities, making it a cost-effective choice for long-term users.

The premium subscription of Keepa is essential for sellers who need to stay informed about market trends, price changes, and competitive analysis on Amazon. It’s particularly valuable for creating informed pricing strategies and understanding market dynamics, which are crucial for maintaining competitiveness and profitability in the e-commerce landscape. Keepa’s pricing is positioned as an affordable investment for dedicated Amazon sellers, considering the depth and utility of the data it provides.

The key is to source right.

Now that you have identified the most profitable products and done some work on its pricing. You have to start working on the sourcing. While looking for the best sourcing options you will have to ensure the following things.

Sourcing Details

Price: When selling products on online marketplaces, you need to make sure that your selling price is competitive. To do this, you need to add up the cost of the product, the marketplace commission, shipping costs, return costs, advertising costs, and your profit. This total should be in line with the prices of similar products being sold by other sellers.

Quality: It is important to sell superior quality products that are comparable to those of your competitors. If you lower the quality of your products in order to keep prices low, you may experience returns, bad ratings, and a loss of reputation.

Dependability of the supplier: It is also important to have a reliable supplier who can guarantee quick turnaround times and high quality standards. This will ensure that you can get the products you need even during times of high demand. It would also be great if the supplier is willing to extend credit and accept returned or unsold goods. Therefore, before you select a supplier, try to meet with several suppliers and learn about their reputation. You can do this by asking the supplier for references from other customers and reading online reviews.

Now that we have settled on which products to sell, the pricing and sourcing, we will now talk about the ways in which we can promote our products. The effort it takes to promote the products will be well worth it as we will see higher sales if we manage to do this well.

There are two aspects to promoting your products. One would be organic marketing and the second would be inorganic marketing or running ads.


Organic marketing: Organic marketing is a great way to reach your target audience without spending a lot of money on advertising. You can do organic marketing by showcasing your product images, videos, infographics, and demos online on various social media platforms like Instagram, Pinterest, Facebook, Google My Business, Google Shopping, your own website, WhatsApp, and Facebook groups. It is important to get good quality photography and videos of your products as this is an important part of ensuring that your products look attractive to the audience. Regular posting of your marketing collateral can be done by hiring agencies that will create the marketing collateral and post them on a regular basis.

Inorganic Marketing: This basically means promoting your products through online ads on the above mentioned social media channels and also on the online marketing space where you plan to sell your products. This is specially relevant for people who have started selling online recently as their products and brand may not be known. The online marketplaces prefer to list high selling and known products higher. Also products that get more positive reviews are ranked higher on the online marketplaces. So to ensure the visibility of your product specially when you start ads are a good option. Always remember that to sell your products it has to first appear in front of the customer and such paid ads and campaigns help you in doing just that. 

Such campaigns come under various categories like  Banner Ads, Native Ads, Video Ads, Sponsored Product Ads, and Social Media Ads. They offer targeting options like  Offers demographic targeting, interest-based targeting, geographic targeting, and retargeting. The charges are normally paid on a CPC (cost per click) basis, where the advertiser is charged when someone clicks on your ad.

So what do we mean by targeting options?

Targeting Options means that the advertiser is able to choose who sees the ad based on things like :

  • Demographic Targeting: Choosing an audience based on characteristics like age, gender, income. For example, targeting an ad for retirement planning services to users aged 50 and above.
  • Interest-Based Targeting: Showing ads to users with specific interests. For instance, displaying sports equipment ads to users interested in athletics.
  • Geographic Targeting: Focusing ads on specific locations, such as advertising a local restaurant to users in the same city.
  • Retargeting: Reaching users who have previously interacted with your website or products, like showing ads for shoes to someone who visited a shoe product page but didn’t make a purchase.

So let us also give you an example of how CPC (cost per click) works. 

Imagine Riya, runs a small online shop on Amazon.in selling jewellery.  She decides to advertise online on Amazon,  using a CPC (Cost Per Click) model. She sets up an ad for her new jewellery line to talk about its USPs.

So now once her ads start showing on Amazon.in, for every click the ad receives, Riya pays a small fee. Let’s say her CPC rate is Rs 10 . On a Tuesday, 25  people click on her ad, intrigued by the beautiful photos on her ad. That day, Riya’s advertising cost will be 25 clicks x 10 =  Rs 250.

The beauty of CPC is that Riya only pays when potential customers show interest by clicking on her ad, not just for displaying it. So, each click represents a person genuinely interested in her jewellery, making her advertising efforts more cost-effective and targeted.

For anyone aspiring to thrive as an online reseller on Amazon India, this guide offers a roadmap. By combining the use of analytical tools, strategic sourcing, and effective marketing, sellers can not only establish but also expand their presence on this platform. In a market characterized by its vast potential and growing consumer base, being equipped with the right knowledge and resources is the key to success.