Indian e-commerce websites are growing day by day. The content of online shopping has influenced the common masses in many ways. Shopping applications Amazon, Flipkart, Shopclues, etc., have reshaped the field for e-commerce platforms. Flipkart individually has come a long way to become one of the biggest online marketplaces in India. From a seller’s point of view, Flipkart is no less than a well-known entrepreneur. The website’s main motive is to bring a customer base to the sellers without hassle too much.
Selling on Flipkart
In 2007, Flipkart had started as an online book reseller with shipping all over the country. Further in time, it had enhanced its varieties of clothing, groceries, electronic appliances, lifestyle goods, and many more. More than 100 million people use Flipkart, as per the 2019 report. This clearly emphasizes the necessity for more sellers. The demand for sellers is growing higher, and sellers need a good customer base. This is where selling on Flipkart benefits. There are various advantages of selling on Flipkart.
To better know what sells best on best-selling websites, go all the way down at the bottom of the page where they list down- Most Searched For On Flipkart – which is separated across sections with leading trademarks in them. You can also view the best-selling products on Flipkart along with the highest selling products on Flipkart.
Steps to follow while creating a seller account
- Go to Flipkart seller hub and provide the necessary details like mobile number, email ID, full name, and password before clicking on the sign-up option. Following that, you will be asked to provide your PIN code from where your product will be picked. After the PIN code is authorized, you have to put in the full address.
- After the pin code is verified, you have to give the address details, GSTIN, etc. However, you can also sell items that are GSTIN excluded, like books that can be sold on Flipkart without any GST.
- In the following steps, you have to give your necessary bank details correlated with your business. If you have been assigned for the same and the information is expected, you can choose that alternative and continue consequently.
- After providing all the necessary information, the seller dashboard will come off, and you will get to see all the pending portions that need to be given before you start selling on Flipkart. You have to provide the store description and business name, which the online users of your commodities will later view.
Listing of products
The seller dashboard is used directly, and listing commodities happens within a few seconds. Open the link to the Flipkart seller hub and provide your email ID and password. Move to the listing section on the top left corner of your search browser. When you select ‘listings’ in the menu bar, a listing dashboard will come off from the seller’s dashboard. There, click on “add a new listing,” and from there on, you will be given the option of “single listing” or “add a bulk listing.”
When you click on “add a single listing,” you will get a list of options. After selecting a category, it gets divided into numerous subcategories from where you have options to select. When you choose a subcategory, it will request you to provide a picture of the product, and then it is reported for a QC check by Flipkart’s marketing team. When approved, the goods you want to sell would be shown under “my listing.”
Offering the right price
The price of a particular product can be based on different components such as quality, quantity, packaging, etc. As a trader, pricing your commodities is a matter of significant concern. Nonetheless, your pricing should not be way too off from your competitors. You need to charge your items so that consumers are assured of the product’s quality and even a reasonable price. It is good to analyze the pricing of the category of product that is similar to yours. If your product is distinct and unique, you can certainly prove it at a high rate but make sure that it is in demand by marketing and advertising.
It would help if you kept in mind that Flipkart charges a specific fee for its services and the items you sell. This will help you to consider the pricing more efficiently. A commission is charged as a proportion of order item value which relies on the classifications. A shipping fee is additionally charged.
Which depends on how much the product weighs and where the product is going to be delivered. Collection charges are taken from the seller based on the customer’s payment method (COD, NEFT, digital wallet, credit/debit card, etc.), collection charges are taken from the seller. Furthermore, a slab-wise fixed fee is charged to the seller depending on the order item value.
Achieving success on Flipkart
Here are some essential tips which will help you increase your sales and achieve success on Flipkart.
- By investing in the product listing advertisements
Advertising your products can help increase their sale and thus help you achieve impressive sales figures. Impressive sales figures will attract more customers to the product pages and either help in increasing your sales. To advertise for your product listing, you need to select the product you want to advertise for and create a campaign for it. Flipkart will show it as a featured product in various relevant ways when you’re done with this. The visitors of those pages can click on the ads if they are willing to buy them.
- By participating in spike sales
Flipkart even organizes some special events to increase sales; One such event is spike Sales. During this event, Flipkart gives various offers on different kinds of products available on it. The customers can also get to know about such events from TV commercials. This kind of event attracts the customer to buy products and therefore boosts the sales. A seller can participate during such events if they want to boost the sales of their products.
- Maintaining a well-stocked inventory.
Maintaining a well-stocked inventory is essential for an E-Commerce business. As a seller, you should always ensure that you have enough varieties of products in your inventory to deliver the products to the customer faster. A healthy inventory or stock is also essential when Flipkart organizes events like spike sales. It will help in addressing the demands efficiently in such events.
Documents required for registering as a seller on Flipkart
To register as a seller on Flipkart, you need to keep some documents ready for a seamless registration. The kind of documents required for a seller varies from one online shopping portal to another.
1. Documents required for individual seller or sole proprietorship
- Statement of the bank account of the seller
- PAN Card
- A signed declaration which states the business ownership
- GST Registration Certificate
2. Documents required for a private company
- GST registration certificate
- PAN Card of the company
- Identity proof and Business address
- Establishment Certificate of the Private Limited Company
- Association & Memorandum related articles
3. Documents required for Partnership or LLP firms.
- LLP PAN
- Document of the partner who has the power of attorney
- Document required for address proof, I.e., Electricity or telephone bills
- The partnership deed or the LLP established certificate.
What is the minimum requirement for products on Flipkart?
Flipkart is pretty much a user-friendly platform for sellers to sell their products. Once you are done verifying documents, you can start with product listing and product selling.
There should at least be one listing created for one unique product to start selling on Flipkart. Though Flipkart doesn’t have any limitations for listings, a seller can list up to 5 quantities of every item to better understand the sales. Flipkart charges a commission. From the price of the item, shipping charges as a product gets sold on Flipkart.
Which products have the most sales on Flipkart?
According to the data given by Google on The search process of the customer, here are the few items that have the most number of sales on Flipkart.
Accessories and apparel have the highest number of sales, with the impression of 84%. The next is electronic goods. 75% of sales. Products for personal care and beauty come in the third rank with 64% of the share. The books have 62%, and the household products have 64% of shares. So the sellers who sell items among these are achieving more profit and success than these sellers who sell other items. Sellers who sell items among these also get many purchases on repeat as these products are high on demand.
What are the advantages of selling on Flipkart?
Varied audience.
Flipkart has more than 100 million users throughout the country, making it one of the largest e-commerce platforms in India. If you apply the right tactics and strategies, your business is bound to blow up with a large audience.
Brand building.
When you start getting orders and receiving positive feedback, your brand will grow its reputation in the online market. Customers are going to rely on your product for assured quality. Therefore, your items start to feature on the home page and get more recognition. Also, your brand will reverberate as a high-quality product provider.
Advertising support.
You can purchase banner ads to lift the growth of sales on Flipkart. You can invest a bigger budget so the website editor can surface your products to customers without even asking. There are some great deals of that sort available on Flipkart. This will help you to boost your sales further and grow your firm to its fullest.
What are the disadvantages of selling on Flipkart?
- The price war on Flipkart. When Flipkart gives offers and discounts on various products, the sellers need to decrease their margin to match with the marketplace’s sales. This becomes problematic for the sellers and even leads to a decrease in their profit margin.
- Managing returns from the customers. Managing the returns from the customer in case the product was damaged or if the customer finds the product to be of inferior quality or not up to their expectations is one of the most critical concerns for the seller. In this case, the seller needs to make sure that he replaces the product according to the customer’s preferences and makes sure the customer is satisfied after the replacement. Retaining customers becomes very difficult when things like this happen.
- The concept of product focus. The concept of product focus means giving less importance to the profit margin set by the seller more importance to increase the number of sales.
- No direct promotion. Flipkart doesn’t allow direct promotion of products. This means as a seller, one cannot use SEM or SEO or any content optimization for their products or brand. This is because the seller cannot directly control the pages where the products are listed.
So, these were the few advantages of selling on Flipkart.
So, this is all that you need to know about selling on Flipkart. Flipkart is one of the most renowned e-commerce platforms trusted by millions of sellers and buyers.
Flipkart is very much a user-friendly platform for both sellers and buyers and offers an easy registration policy. Many brands have trusted Flipkart and achieved success.
So, if you’re a seller and cannot decide which e-commerce platform will be best for you, then you can trust Flipkart with your products.
One of the most significant advantages of choosing Flipkart is you can sell all sorts of products here. All you need to do is register yourself with the proper documents, and you are good to go.